iGROWFor generations in India, having a kitchen-garden was integral to a complete home, where freshness and nutrition from a variety of vegetables were a given and the words ‘pesticide’ and ‘chemical fertilizer’ were unheard of. There was no concept of wastage because everything was re-used in some form or the other. Natural resources were respected and utilized in an optimum manner so as to preserve for future generations – this was the prevalent culture! We wanted to revive this forgotten system and make that culture-change happen in urban life-spaces. But urbanization and the nuclear-family system meant lesser space and time to do anything in a sustained manner. That’s why we came up with iGROW.