The aim was to help people take control of what they ate. The vision was to do so using pure, organic methods and practices. Thus began our journey at Bangalore in June 2007. Our first small steps were taken researching the impact of urbanization on society as a whole and its cascading effect on our health. We came to believe that most of the existing health problems were a cumulative result of lifestyle changes over the past 20 – 30 years. Studies across the globe also showed that there is a direct co-relation between low freshness and nutrient levels in fruits and vegetables (declined by 80% over the past two decades) and increased pollution levels in air, water and land to the decline in health. Our endeavor therefore was to help our customers find a solution without compromising much in their life style.
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